In a decisive move to capture the growing global market for rugged, lifestyle-oriented electric vehicles, Chery Group is accelerating its electrification strategy with the official launch of its new brand, iCAR. The brand's debut model, the iCAR V27, is set to hit the market on March 13, 2026, bringing a powerful combination of extended-range electric technology, advanced driver-assist features, and genuine off-road capability to the mid-size SUV segment .

1,200 km
Max Combined Range
335 kW
AWD Power (455 hp)
560 TOPS
J6P Chip Power

Introducing iCAR: A New Creative Mobility Brand

iCAR is positioned as a "creative mobility" brand under the Chery Group umbrella, targeting younger consumers who value individuality, design, and lifestyle integration . The brand's philosophy, "Classic Never Fades," blends timeless boxy design cues with cutting-edge technology, creating vehicles that are both expressive and functional . This move diversifies Chery's portfolio beyond its mainstream passenger vehicles and allows it to compete directly with other popular "boxy" SUVs in the market .

The brand's global ambitions were evident early, with the first batch of iCAR V27s already destined for markets in the Middle East, showcasing the model's international appeal . Alongside the rugged V27, iCAR has also introduced the more urban-focused V23 in markets like Indonesia, demonstrating the brand's versatility .

The iCAR V27: A Tech-Forward, Rugged EREV

The centerpiece of this launch is the iCAR V27, a five-seat, large SUV built on a dedicated "boxy" platform. Mass production of the V27 began in January 2026 at Chery's Wuhu Super Factory, signaling the company's readiness for a full-scale market rollout . The V27 measures an imposing 5,055 mm in length, 1,976 mm in width, and 1,894 mm in height, with a 2,910 mm wheelbase that promises a spacious interior .

Powertrain and Performance

The V27 utilizes a "Super Gold" range-extender (EREV) system, pairing a 1.5-liter turbocharged engine (acting as a generator) with a 34.3 kWh lithium iron phosphate (LFP) battery pack from CATL . It is offered in two powertrain configurations:

Configuration Power 0-100 km/h
RWD (Single Motor) 185 kW ~6.5 sec
AWD (Dual Motor) 335 kW (455 hp) ~5.5 sec

The AWD version produces a formidable 505 Nm of torque . The CLTC-rated pure electric range is 210 km for the RWD version and 200 km for the AWD model. With a full tank of fuel and a full battery, the combined range surpasses an impressive 1,200 km, effectively eliminating range anxiety for long-distance travel .

AI-Powered Driving Assistance

A defining feature of the V27 is its advanced "Falcon 700" driver-assistance system, developed in close partnership with Horizon Robotics . It is the first mass-produced model to integrate Horizon's SuperDrive (HSD) system, powered by the Journey 6P chip .

  • Unprecedented Computing Power: The Journey 6P chip delivers 560 TOPS (Trillion Operations Per Second), specifically optimized for Transformer-based large AI models .
  • "One-Stage" End-to-End Architecture: HSD uses a single neural network to handle perception, prediction, and planning, allowing for faster and smoother decision-making. The system's reaction time is 42% faster than the average human driver, with a decision latency of just 160 ms .
  • Full-Scene Capability: With 27 high-precision sensors, including a roof-mounted LiDAR, the system enables high-level navigation on both city streets and highways, as well as advanced parking assistance. It has been tested in challenging environments, from Chongqing's mountain roads to Beijing's traffic .
Tech in Action: The HSD system reduces poor driving behaviors like harsh braking and weaving by over 90%. It can autonomously navigate complex interchanges and narrow alleyways, achieving a 97% success rate in parking and completing a maneuver in an average of just 32 seconds .

Off-Road Credentials

Despite its tech focus, the V27 is built for adventure. It features a reinforced frame and underbody protection, with 220 mm of ground clearance and a 600 mm wading depth . The i-AWD "鬣蜥" (Monitor Lizard) four-wheel-drive system and MRC magnetic ride suspension ensure capability on light to moderate off-road trails, balancing urban comfort with weekend utility .

The interior is designed for both durability and comfort, featuring a 15.4-inch floating central touchscreen and an 8.8-inch embedded digital instrument cluster, powered by a Qualcomm 8295P chip for seamless infotainment . The boxy shape provides a 69.9% space efficiency ratio, and the rear seats fold flat to create a "big bed room" for camping .

A Coordinated Global and Regional Push

The iCAR brand launch is a key pillar of Chery's broader 2026 strategy, which is playing out across the globe.

Global Ambitions and Market Positioning

Chery Group recorded global sales of over 2.8 million units in 2025, with new energy vehicle sales jumping nearly 55% year-on-year . The company plans to introduce seven new products globally in 2026, covering ICE, hybrid, and EV powertrains . The iCAR V27 is expected to be priced in the RMB 200,000-300,000 range (approximately USD 28,500-43,500), positioning it against popular domestic competitors like the BYD Leopard 5 and Tank 300 Hi4-T .

Aggressive Expansion in Southeast Asia

Indonesia is a key market for Chery's expansion. At the Indonesia International Motor Show (IIMS) 2026, Chery not only debuted the iCAR brand and the iCAR V23 urban EV but also announced plans to expand its dealer network to 120 outlets in the country to support aftersales and customer experience . The limited iCAR V23 Pro Plus was offered at a premium price of Rp 789 million for only 23 customers, creating exclusivity for early adopters .

"iCAR combines classic boxy character with cool, premium design and creativity-based innovation. This philosophy reflects iCAR's belief that iconic design and strong character will always be relevant, while continuously evolving through modern technology and new ideas." — Zeng Shuo, President Director of Chery Group Indonesia

What This Means for Consumers

For buyers seeking a distinctive SUV: The iCAR V27 offers a unique value proposition. It combines the practicality and long-range confidence of an EREV with the intelligent driving features usually found in high-end urban EVs, all wrapped in a rugged "boxy" package. If you're looking for a vehicle that can handle daily commutes with advanced assist systems and still tackle off-road adventures without range anxiety, the V27 is a compelling new option.

Looking Ahead: iCAR's Place in Chery's Future

The launch of iCAR and the V27 signals Chery's commitment to capturing the lifestyle and tech-savvy segments of the global EV market. By creating a sub-brand with a distinct identity and backing it with substantial investment in AI and robotics (through AIMOGA Robotics) and advanced manufacturing, Chery is positioning itself as more than just an automaker—it's aiming to be a comprehensive technology company for future mobility .

With its combination of bold design, long-range EREV technology, and cutting-edge driver assistance, the iCAR V27 is set to challenge established conventions in the SUV segment. Its official launch on March 13 will be a key moment to watch for the automotive industry .

Frequently Asked Questions

What is the iCAR brand?
iCAR is a new "creative mobility" brand launched by Chery Group, targeting younger consumers with expressive, rugged, and tech-focused electric vehicles. It blends classic boxy design with modern technology .
When will the iCAR V27 be launched?
The iCAR V27 is scheduled for a nationwide launch on March 13, 2026. Blind orders have already commenced .
What is the range of the iCAR V27?
It has a pure electric range of up to 210 km (CLTC) and a combined range of over 1,200 km thanks to its 1.5T range-extender system .
What driver-assist technology does it use?
The V27 uses Horizon Robotics' SuperDrive (HSD) system powered by a Journey 6P chip (560 TOPS). It enables full-scenario navigation assist (city and highway) and advanced parking, featuring a "one-stage" end-to-end AI architecture .
What are the iCAR V27's dimensions?
It measures 5,055 mm long, 1,976 mm wide, and 1,894 mm tall, with a 2,910 mm wheelbase .
Is the iCAR V27 off-road capable?
Yes, it is designed for light to moderate off-roading with 220 mm of ground clearance, 600 mm wading depth, an i-AWD system, and MRC magnetic ride suspension .