The End of an Era in Silicon Valley

Tesla CEO Elon Musk confirmed during the company's Q4 2025 earnings call that production of the Model S sedan and Model X SUV will officially end in the second quarter of 2026. Calling it an "honorable discharge," Musk signaled the end of the road for the vehicles that built Tesla and proved electric cars could be desirable, fast, and profitable . The Fremont, California factory that built them will be retooled to produce a very different product: the Optimus humanoid robot .

2012
Model S Launched
~3%
Share of 2025 Sales
Q2 2026
Production Ends

The Confirmation: "Now Is the Time to Order"

During the January 28, 2026 earnings call, Musk was characteristically direct. "Now is basically the time for the Model S and X projects to have an honorable discharge," he said, adding a clear message to potential buyers: "If you are interested in purchasing a Model S or X, now is the time to order" .

Musk's words: "It's time for the Model S and X to have an honorable discharge as we truly move toward an autonomous driving-centric future."

The move clears the way for a dramatic pivot. Tesla plans to transform the Fremont factory, converting the lines that produced these two flagship models into a massive production facility for the Optimus robot. Musk's ambition is to eventually produce one million humanoid robots annually, though he acknowledged that the supply chain for robots is entirely new and separate from automotive .

The Financial Reality Behind the Decision

The "honorable discharge" comes at a time when Tesla is facing its first annual revenue decline in history. For 2025, revenue fell 3% to $94.8 billion, while net income plunged 46% to just $3.8 billion . Fourth-quarter net income was down a staggering 61% .

Delivery figures tell a stark story:

  • Total 2025 global deliveries: 1.63 million vehicles (down 8.6% from 2024) .
  • Model 3 and Model Y accounted for roughly 1.58 million of that total .
  • Model S, Model X, Cybertruck, and Semi combined for just over 50,000 units .
  • Industry estimates suggest the S and X alone sold only about 30,000 units globally in 2025 .

The Fremont factory has the capacity to build 100,000 S and X vehicles annually . With demand barely reaching a third of that, the decision to repurpose the space is as much a pragmatic response to low sales as it is a strategic pivot to robotics.

Visualizing the Sales Shift

2025 Tesla Deliveries: The 97% Split

Model S/X/Cybertruck/Semi
~3% (50,000 units)
Model 3 & Model Y
~97% (1.58 million units)

Source: Tesla 2025 Financial Reports

The Legacy: How Model S and X Changed the World

It's difficult to overstate the impact of the Model S. When it launched in 2012, it was the first credible luxury electric vehicle that could outperform gasoline rivals in nearly every metric . The Model X followed in 2015, bringing its distinctive falcon-wing doors and becoming one of the first premium electric SUVs .

These two vehicles proved that Tesla wasn't just another startup. They funded the development of the Model 3 and Model Y, built the Supercharger network, and established the brand's reputation for performance and innovation. For years, the Model S outsold the Mercedes S-Class, BMW 7 Series, and every other luxury sedan in its class .

Today, that competitive edge has dulled. Competitors like the Lucid Air, Mercedes EQS, Porsche Taycan, and BMW i7 have caught up or surpassed Tesla in range, interior quality, and technology. Tesla responded to this pressure by repeatedly cutting prices rather than significantly updating the aging platforms .

The Robot Gambit: What Happens to Fremont

With the S and X lines closing, the Fremont factory will be converted into a primary production hub for Tesla's Optimus humanoid robot. Musk outlined a target of reaching an annual production capacity of one million robots at the facility .

However, analysts have pointed out an uncomfortable truth: despite years of flashy demonstration videos, Musk admitted on the same earnings call that the current generation of Optimus robots in the factory are "still in the early stages" and not actually performing useful work . The much-hyped videos of robots folding laundry or walking through the factory were, according to Musk, essentially "learning exercises" rather than indications of production-ready capability .

This hasn't slowed Tesla's ambition. A third-generation Optimus, designed specifically for mass production, is scheduled to be unveiled in the first quarter of 2026 .

Timeline of a Transformation

2012
Model S launched, redefining the electric vehicle market
2015
Model X introduced with signature falcon-wing doors
2020-2024
S and X sales plateau as competition intensifies
2025
Combined S/X/Cybertruck/Semi sales total ~50,000 units
Jan 28, 2026
Musk announces "honorable discharge" of S and X on Q4 earnings call
Q2 2026
Final production run of Model S and Model X to be completed
2026
Fremont factory retooled for Optimus robot production; target of 1M annual capacity

What This Means for Current Owners and Buyers

For prospective buyers: Musk's advice is clear—order now if you want a new one. Once the production lines are converted, there will be no more . Some dealerships may still have inventory, and Tesla will likely fulfill existing orders through Q2.

For current owners: Tesla has committed to continuing service, parts availability, and software updates for the foreseeable future . While it's common for manufacturers to support vehicles long after production ends, the long-term prognosis for parts availability on low-volume flagship models is always worth monitoring.

Tesla Owner Support: Owners can check their specific vehicle's support status through their Tesla account or by contacting local service centers.
"Tesla isn't pivoting away from success. Tesla is abandoning a segment where it stopped winning. The Model S and X aren't receiving an honorable discharge. They're the first casualties of a company that stopped competing in the business it created." — GoodCarBadCar analysis

Frequently Asked Questions

When exactly will production end?
Musk confirmed the decision during the January 28, 2026 earnings call, stating production will wrap up by the end of the second quarter of 2026 .
Why is Tesla discontinuing these models?
Sales have dwindled to about 3% of total volume, and the factory was running at one-third capacity. Simultaneously, Tesla is pivoting its investment and resources toward AI, robotics, and autonomous driving technology, with the Fremont factory being converted to build Optimus robots .
What will happen to the Fremont factory?
The lines currently producing the Model S and Model X will be retooled to manufacture the Optimus humanoid robot. Tesla aims for a capacity of one million robots per year at that facility .
Can I still buy a new Model S or X?
Musk advised interested buyers to order now, as production is ending soon. Some inventory may still be available at Tesla stores, and existing orders will be fulfilled .
Will Tesla still support existing Model S and X owners?
Yes, Tesla has stated it will continue to provide service, parts, and software updates for existing owners after production ends .
What does this mean for Tesla's future lineup?
Tesla's consumer vehicle lineup will now consist of the Model 3, Model Y, and Cybertruck. The company is also pushing forward with the Cybercab (robotaxi) and, of course, the Optimus robot, which Musk views as the company's long-term future .